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Q: What does the title of your web page have to do with SEO?
When you go to a website, do you ever look at the page title? It's up in the top left-hand corner of your browser and while it may not be something you notice, it is something that ALL search engines notice!
Every page on your website should be titled and every title should contain the most relevant search phrase associated with the content of that page. For example: the title of this page is "Web page titles and SEO". One of the very first places a search engine looks is the page title. If the engine considers the title to be a good match to whatever search phrase a user entered, it assigns a higher relevancy to that page, resulting in increased rankings.
The most important page title on your website is the HOME PAGE title. Let's look at an example:
Travis Bickle drives a taxi - here's how his home page is titled:
When Mr. Bickle's potential prospects search for things like "taxi driver" there is no way this page title will come up in the results - it has nothing to do with taxis. A better page title would be:
Why not check your website's page titles?
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Master Lo's quote of the day:
"Wife who put husband in doghouse soon find him in cathouse."
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